If marketing feels too much like a lottery, you need 10X Marketing: a systematic approach to hone in your marketing system to 10X your lead generation.
- Understanding the essence of strategic marketing
- How marketing changes when you scale up
- What are the crucial elements of a high performance marketing engine?
- How to resource your marketing function as your size and marketing budget changes: when to hire, and when to leverage partners, how much to spend?
- How to generate a ‘marketing tailwind’ so you get more results for less effort by using the immutable laws of marketing positioning and messaging
- Navigating the Marketing Tactics labyrinth: how to most quickly and cheaply hone in the tactics most likely to work for you
- Guerilla marketing tactics for low budget, high impact marketing
- What to expect from your marketing manager
- How to build a systematic marketing operation that predictably produces quality leads
- Top marketing management tools they should use to manage a high impact marketing function
- The basics of brand management
- Marketing measurement